Overview

Since 2005, we have launched and managed websites and apps around the world for our client BabyCenter. BabyCenter is the leading pregnancy and parenting digital destination, reaching more than 45 million parents a month from every corner of the globe.

The project

Overseeing both content strategy and production we have managed the launch and continued growth of 10 of BabyCenter’s 11 digital properties in countries and regions as diverse as Brazil, India and the Middle East.

In each market we began by recruiting and training a local editorial team and establishing a panel of medical advisors. Both of these elements are essential for creating content that meets the needs of local parents.

Post-launch we have continued to guide and grow BabyCenter’s international sites, supporting the local editorial teams in their creation of evidence-based expert content, management of thriving local online communities and development of new features and services.

Our UK-based production team offers content management services, technical support and SEO advice to all of our international sites, plus expertise in email, video and image creation.

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