The Good Spa Guide is the go-to directory of the best spas in the UK, with a constantly updated website, regular publications and daily social media engagement. Each rated listing carries a comprehensive review written by an elite team of spa industry experts and health and beauty journalists, known collectively as The Spa Spies™.

The Good Spa Guide also operates the trademarked Bubble Rating™ system and the prestigious annual Good Spa Guide Awards.

The project

The Good Spa Guide aims to offer consumers a trusted guide to spas and spa treatments in the UK. We engage Good Spa Guide’s following of over 200,000 spa lovers with constantly updated features, blogs, emails, competitions and social media. We write to an audience of intelligent, discerning spa-goers – from those going to a spa for the first time and wanting to know what to expect, to seasoned spa-istas eager to hear about the latest spa trends.

At the core of our website content are our spa reviews, each written to a high editorial standard to recreate the entire spa experience for our consumers. Our reviewers aim to cover every aspect important to the spa user, from changing room lockers, through spa pools and treatments, to spa cuisine and customer service.

To maintain our standards of excellence, each of our bubble rated spas is revisited annually and re-reviewed, ensuring our readers get the most up-to-date information.

Our quarterly ‘Wellness’ magazine showcases the best in luxury spa experiences and travel, with a focus on health and wellness, and is distributed to spa-goers nationwide. Its Product and Treatment Bibles are the most comprehensive consumer-aimed listings in the industry.

Our aim throughout is to create engaging, honest and insightful editorial content that helps spa-goers navigate the world of spa.

Back to all case studies

See how words can transform your business

Learn more