Facebook Free Basics

The problem

Two thirds of the world are not connected to the internet. Facebook launched the Free Basics initiative to provide free internet connection via mobile phones in countries where most people cannot afford a data package.

The project

Our client, BabyCenter, is the global maternal health partner with Free Basics. They asked Content Consultants to create and manage content for Free Basics.

We have written 120 pregnancy and baby articles suitable for people with low literacy levels. We have developed the content for 27 countries and managed the translation into 19 languages. In each country we found maternal health experts to work with us to ensure that the content is accurate and up to date.

The content now reaches 5.5 million people. Our Director Daphne Metland was invited to speak at a conference on Free Basics alongside Mark Zuckerberg.



The problem

The Zika outbreak in Brazil meant that great numbers of pregnant women in Brazil and the rest of Latin America needed good information quickly.

The project

Content Consultants created new articles about the virus and how to prevent mosquito bites and uploaded it to Facebook’s Free Basics site in the first few days after the rise in microcephaly had been identified.

We also wrote mobile phone messages on prevention of mosquito bites for UNICEF to deliver in affected countries.


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