Content Consultants

We manage BabyCentre.co.uk, the UK's number-one website for parents and parents-to-be.

We were involved in setting up the site in 1999 and now manage and maintain it for Johnson & Johnson.

With over 3,000 content pages, targeted email sends and an active community of over 500,000 registered users, we have watched BabyCentre.co.uk as parents-to-be ourselves become a walking, talking success. During a time when many other baby sites bit the dust, the topical, accessible content and easy navigational style of BabyCentre has kept it at the forefront of the market.

We work with a medical advisory board and a team of experts to keep our content fresh and constantly update it to keep pace with medical practice and policy changes.

The site won the IVCA Grand Prix award for the best UK website 2002.

The Good Spa Guide is the UK's independent and comprehensive guide to all UK spas, therapies, and treatments. It gives you:

• An excuse to visit a spa, every day of the year
• Comprehensive and accurate information on all UK spas and treatment rooms
• Hot deals!
• Information about therapies and treatments to help you choose the right one for you.

These guides for expectant and new parents have been a tried and trusted source of information for over 40 years. We were delighted when Bounty entrusted us with the task of completely updating and revamping their guides, which are distributed through the NHS.

Working with a team of experts in their field, we also used readability analyses to make medically complex data accessible to readers. The new guides have been an outstanding success and won the Tommy award for best pregnancy content in 2002. There's no doubt that the photo-shoot was worthwhile to achieve the crisp, clean image, even though we're still finding babies' jam sandwiches in our carpets a year on!

A new booklet was required that can give clear information and practical advice for parents and childcare workers. Want it written by an expert, designed with flair and delivered, printed, ready for distribution? One company did and came to us for the complete package.

Within weeks, the first print run had sold out so they came back for more!

• Planned the complete content for a series of 60 parent magazines on child development
• Worked with the Department of Health on the readability of NHS documentation
• Designed the content structure and navigation for a travel health site.

See what people think of us and how to get in touch.