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Health messages that make a difference


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Norfolk office 01603 450 977        Brighton office 01273 322 721

Projects


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People have come to us to:
  1. Manage market-leading websites
  2. Write, design and print health booklets
  3. Produce an illustrated series of information leaflets
  4. Update their existing publications.

What's more, they tend to come back to us again.

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BabyCentre

We manage BabyCentre.co.uk, the UK's number-one website for parents and parents-to-be.

We were involved in setting up the site in 1999 and it is now the leading pregnancy and parenting website in the UK (data provided by Hitwise). BabyCentre has over 6,000 content pages, targeted email sends and an active community of over 1 million registered users. During a time when many other baby sites bit the dust, the topical, accessible content of BabyCentre has kept it at the forefront of the market.

We work with a medical advisory board and a team of experts to keep our content fresh and constantly update the site to keep pace with medical practice and policy changes. The site is accredited by the independent Health on the Net Foundation. This independent organisation aims to guide people to sound, reliable medical information and expertise. We are delighted that Health on the Net has vetted and approved the way we present information for our users on BabyCentre. Our accreditation shows that we meet key criteria on accuracy, honesty in editorial and advertising, referencing and medical reviewing, authorship and confidentiality.

In 2006 we were one of only two websites to be awarded a Highly Commended in the British Medical Association's Patient Information Awards.

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BabyCentre International

We have launched sites for BabyCenter in Arabia (in Arabic), Arabia (in English) | Australia, Austria, Brazil, Canada, China, Germany, India, Malaysia, Philippines, Singapore, Sweden, and Switzerland. Many of these sites have also received the independent approval of the Health on the Net Foundation.

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The Bounty Guides

These guides for expectant and new parents have been a tried and trusted source of information for over 40 years. We were delighted when Bounty entrusted us with the task of completely updating and revamping their guides, which are distributed through the NHS.

Working with a team of experts in their field, we used readability analyses to make medically complex data accessible to readers. The new guides have been an outstanding success and won the Tommy's "Most Parent Friendly Information" Award in 2003.

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Healthy Eating for Toddlers

Need a new booklet that can give clear information and practical advice for parents and childcare workers? Want it written by an expert, designed with flair and delivered, printed, ready for distribution? One company did and came to us for the complete package.

Within weeks, the first print run had sold out so they came back for more!

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We've also...

  1. Worked with the Department of Health on the readability of NHS documentation
  2. Designed the content structure and navigation for a travel health site
  3. Planned the complete content for a series of 60 parent magazines on child development.

See what people think of us and how to get in touch

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BabyCentre
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BabyCenter Interntaional
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bounty guides
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Content Consultants - Helping Toddlers to eat well book
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