Our thoughts

Student mental health: Why is it in crisis? And how can we help?

Student mental health: Why is it in crisis? And how can we help?

As World Mental Health Day focuses on young people and freshers start courses in earnest, we look at solutions to the student mental health crisis

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Would you have known what this doctor’s letter meant?

Would you have known what this doctor’s letter meant?

As doctors are advised to write in plain English, here’s how we’d cut through the waffle of one letter

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The (nearly) complete guide to students

The (nearly) complete guide to students

As thousands of students are preparing to go to university we look at the challenges they face as freshers

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Behaviour change techniques you can learn from football

Behaviour change techniques you can learn from football

We look at how you can use the England team's behaviour change expertise to transform your own life

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Give them a nudge: influencing behaviour change

Give them a nudge: influencing behaviour change

Find out how "nudges" can be used to influence human behaviour just by framing choice in different ways

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From tax to texts – the evolution of quitting smoking

From tax to texts – the evolution of quitting smoking

We examine how mHealth and SMS techniques are revolutionising quitting smoking in the digital age.

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5 ways you can use keywords in your content

5 ways you can use keywords in your content

The final part of our special SEO series shows you how to use keywords to optimise your content.

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Transforming lives through texts

Transforming lives through texts

An old mobile phone and 140 characters. It may sound basic but it is empowerment for countless women around the globe

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The power of listening

The power of listening

Find out how focus groups can dentify surprising cultural differences, and how they inform international campaigns.

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Keyword research for SEO in 2018

Keyword research for SEO in 2018

We kick off 2018 with the latest in our SEO series, looking at how keywords and key phrases are vital to great content

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A world of milk: boosting breastfeeding in Mexico

A world of milk: boosting breastfeeding in Mexico

Discover why breastfeeding rates are so low in Mexico and how behaviour change messaging is tackling the problem

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3 ways to create mobile-friendly content

3 ways to create mobile-friendly content

The third part of our SEO series focuses on making sure your content is optimised for your mobile users.

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16 ways to increase your social media audience

16 ways to increase your social media audience

Our social guru lists 16 free ways to get more relevant followers on Facebook, Twitter, Instagram and Pinterest.

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A picture paints… Why you need images for SEO

A picture paints… Why you need images for SEO

In the second of our regular SEO series, find out why images and video are critical for engagement and driving traffic

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Helping millions with Facebook Free Basics

Helping millions with Facebook Free Basics

Discover how Facebook Free Basics used innovative mHealth solutions to improve international maternal and child health.

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Google snippets: what you need to know

Google snippets: what you need to know

In the first part of special SEO series, get the lowdown on Google's featured snippets (answer boxes)

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Great content means knowing your audience

Great content means knowing your audience

Knowing your audience inside out is the first step to creating powerful content. Find out more.

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