BabyCentre UK

BabyCentre UK
  • Project date: 01st January 2004
  • Client: BabyCentre UK

Evidence-based health content for parents

Our pregnancy and parenting products support mums at every stage of their parenting journey, from medically reviewed expert advice, videos and emails to interactive tools and mobile apps.

The key to BabyCentre’s success is our customised, stage-based approach, delivering trusted information and support to mum that’s Remarkably Right® at every stage of her child’s development, from preconception to the age of five.

The information we produce is clear, accurate, balanced, evidence-based and up-to-date. We are proud to have been awarded the Information Standard accreditation, and sit alongside other organisations committed to quality health care and evidence-based information.

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Results

BabyCentre is the most recommended and most trusted pregnancy and parenting website in the UK, with eight out of 10 babies born to BabyCentre mums. We reach 3.9 million parents every month, generating over 28 million page views.