BabyCentre UK

BabyCentre UK
  • Project date: 01st January 2004
  • Client: BabyCentre UK

Multi-channel content solutions

BabyCentre is the number one pregnancy and parenting website in the UK with 7 out of 10 babies being born to BabyCentre mums. Our pregnancy and parenting products support mums at every stage of their parenting journey. These products range from medically reviewed expert advice, videos, email series, interactive tools, and mobile apps.

The key to BabyCentre’s success is the customised, stage-based approach delivering trusted information and support to mum that’s Remarkably Right® at every stage of her child’s development from preconception to age 5.

The information we produce is clear, accurate, balanced, evidence-based and up-to-date and we are proud to have been awarded the Information Standard accreditation. We sit alongside other organisations committed to quality health care and evidence-based information including NHS Choices, BMJ and Cancer Research UK.

BabyCentre Blog

The BabyCentre Blog is the blog for readers who want intelligent and personal parenting insights on the trends, issues, and joys of parenting. We manage over 25 bloggers supplying ideas, editing posts, writing compelling headlines and curating slideshows. The BabyCentre Blog is written by real parents, covering everything from developmental issues to celebrity baby naming, from family-friendly recipes to discipline. If it influences, impacts, or interests Mum, it’s on The BabyCentre Blog.

BabyCentre Community Management

Thousands of parents seek out the wisdom and friendship available in the BabyCentre Community.

This robust social experience generates hundreds of thousands of conversations each month where mums can share their parenting experiences, yet be themselves, 24/7. Our community managers never know what each day will bring and ensure the community stays the friendly, welcoming and helpful place our parents know it to be.

BabyCentre Social Media

BabyCentre’s social team manage, Facebook, Twitter, Instagram and YouTube. The fans and followers are vibrant and engaged.

We are proud to have grown these communities from scratch into the sizeable fan bases they now are. Our social followers engage with other BabyCentre fans to talk about trending topics and share BabyCentre content they love with their family and friends.