Facebook Free Basics

Facebook Free Basics

Delivering maternal and child health knowledge to developing countries

Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.

In partnership with our client, BabyCenter, we have produced 120 health and care articles for new and expecting mothers in 40 countries, and in over 27 languages.

Aimed at populations with low literacy levels, content is localised and updated for each market with the help of regional maternal health experts.

Content is flexible and responsive in a crisis. During the Zika outbreak in 2016 we produced and delivered specific advice on preventing the virus for Facebook Free Basics, and in a series of SMS messages for Unicef.

Find out more about Internet.org


The content now reaches 5.5 million people. Content Consultants Director, Daphne Metland, was invited to speak at a conference on Free Basics alongside Mark Zuckerberg.