Good Spa Guide

Good Spa Guide
  • Project date: 01st January 2006
  • Client: Good Spa Guide

Editorial excellence in women’s wellness

The Good Spa Guide is the go-to directory of the best spas in the UK, with a constantly updated website, regular print publications and daily social media engagement. Each rated listing carries a comprehensive review written by an elite team of spa industry experts and health and beauty journalists, known collectively as The Spa Spies™.

The Good Spa Guide aims to offer consumers a trusted guide to spas and spa treatments in the UK. We engage Good Spa Guide’s following of over 200,000 spa lovers with constantly updated features, blogs, emails, competitions and social media posts.

At the core of our website content are our spa reviews, each written to a high editorial standard to recreate the entire spa experience for our consumers. Good Spa Guide also operates the Bubble Rating system, a mark of excellence within the spa industry. Spas are assessed on over 80 criteria before being awarded a bubble rating of one to five.


We now reach over 750,000 spa goers each year with readers saying “The site is honest and has integrity, not influenced by the spas themselves” and “I trust your reviews”.

In their words

“We believe the work done by Good Spa Guide is beneficial not just to us as a business, but to the industry more widely” – A spa owner