Using mobile messaging to improve maternal health

Content Consultants works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.

The result is a national mobile health service called MomConnect, which provides stage-based information to new and expectant mothers on their mobile phones. Our simple yet effective messages use evidence-based research and proven behaviour change techniques to support and inform women, who otherwise have limited access to prenatal care.

MomConnect illustrates how mobile health innovation, targeted content and behaviour change expertise can directly improve health, by empowering women to make informed choices.

Find out more about MomConnect

The results

Our messages reach 700,000 mothers every year, resulting in:

  • An increase in antenatal care
  • An increase in vaginal births
  • A reduction in low birth weight babies
  • Increased early infant diagnosis of HIV